Welcome to another installment of TheFind’s Q&A series with style leaders from our favorite publications. Fashion director of Women’s Health, Jacqueline Azria, shares her favorite trends, brands and inspiration tips. With a passion for timeless, effortless and affordable fashion pieces, Jacqueline shares her personal shopping habits and what items she splurges on. We’re excited to share Jacqueline’s expertise and fashion advice!
How do you find out about new trends / brands?
There are a lot of places to look. I always look around New York City, where I live, but also everywhere I travel in the US and abroad. The street is an endless source of inspiration. TV shows, movies and music are also part of what I absorb on a daily basis in the search for trends. I attend many industry events and visit a lot of showrooms which allow me to see the trending fabrics, prints and styles that will flow the retail market in advance. Surprisingly, runway is probably less of a resource since it feels more like a magnified, albeit beautiful, condensed version of all these other sources of inspiration. It is still a great tool though and it is a powerful way to define a fashion period, but you can be inspired almost anywhere you go.
What are some of your favorite trends / brands?
I am very much in love with anything that has an effortless allure. I hate fussy. Being French, the whole Charlotte Gainsbourg/Jane Birkin style has a strong influence on me—an androgynous sexy silhouette. Skinny blazers and jeans, slouchy tops, very high heels or converse sneakers. Among the high-end brands, I love Saint Laurent, Rick Owens, Balenciaga… and I am a huge fan of Isabel Marant of course! In the more accessible market, I love J Brand, Acne, Zadig & Voltaire, Maje, Free People, and absolutely J Crew!
Do you search for specific brands for your readers and do you try to stay within a specific price range?
In general I am looking for brands our readers will be able to find and afford. That means trying to stay away from too obscure or one-of-a-kind that may not be realistic for the Women’s Health reader. Adding some higher price point, inspirational pieces is good to keep the stories exciting and to give new styling ideas. It brings a bit of dream and spark to our features. Even if someone can’t buy a specific piece, they may get inspired by what it brings to the look and find something similar at a more friendly cost. Aside from finding items that are accessible and affordable, I try to keep the looks wearable. I don’t want to take our readers out of their comfort zone, but I do want to expand that zone!
How do you decide which styles/trends to splurge on?
The splurges for me have to be on somewhat timeless trendless pieces. A Hermès cuff, a Christian Louboutin sandal or pump, a flawless Helmut Lang blazer, these will always make everything else in my closet shine. I am a big high and low believer and a simple V neck white tee and a great pair of jeans will always look impeccable mixed with a couple of very high quality items. It’s all about the right materials and cuts.
Do you have any online shopping habits?
I can go crazy on the Free People site. I am a big tank and t-shirt girl so NastyGal is a great site for that. To be honest, I will be on sites researching a story I am working on and find myself digging for my credit card! Bad!
What tips do you have for our readers?
I would say the most important thing is to find your fashion voice. Some of us are looking and feeling great in a boho chic 60′s 70′s style like Rachel Zoe, or a Kate Moss type will always have a bit of a Rock edge to her style. Once you find yourself, the styles you are drawn to, you can experiment and play up the whole gamut within that personal range. For instance, I am not a girlie girl, but I will easily fall in love with a lace shirt as long as I can wear it with skinny leather pants!
What is one item in your home you couldn’t live without?
Besides a mirror? Kidding! I am not sure there is one thing. I have a strong addiction to shoes, bags, blazers, jeans, t-shirts and cereals!! If I had to pick, maybe it would have to be the perfect motorcycle jacket!
What inspires you?
Interestingly, fashion in general inspires me. I read a lot of fashion and photography books and magazines from all over the world. I get excited by old images of Mick and Bianca or the latest cover of Another with Kate Moss. And even if some of these images or styles may not be directly relevant to our readers, bringing a little bit of it to the pages does actually keep the magazine fresh.
Hear the latest from Jacqueline on Twitter.