I Will Follow Bono to EDUN

EDUN is our featured Green Shopaholic Company of the Week. Why are they our company of the week? Because one of the founders is Bono and we love cranking up the U2 when finding green shopping deals.

This socially conscious clothing company, founded in 2005,  is the
creation of Bono, Ali Hewson (Bono’s wife), and Rogan Gregory. They
specialize in organic clothing, graphic tees, and eco clothing. Their
clothing has elements of Art Nouveau style and many designs are inspired by nature.

Like the old adage, give a fish and you feed someone for a day but show
them how to fish and you have food for a lifetime.  EDUN tries to do
the same thing for developing nations. According to their website, EDUN
was founded “on the premise of trade as a means of building sustainable
communities in developing countries to help foster economic growth
rather than provide charity.”

EDUN uses locally run factories in Africa, South America, and India
to create their eco-conscious designs.  For example, 40% of 2008’s
Spring/Summer line was produced in Africa.

From our friends at Green Shopaholic