Welcome to the third installment of TheFind’s Q&A series with style leaders from our favorite publications. Assistant fashion editor of The Washingtonian, Valeria Boucas, shares her shopping secrets and practical fashion wisdom. Effortless and comfortable, Valeria highlights the brands and styles that will outlive fleeting trends and help us to look and feel more confident. We’re excited to share her tips and insight with you!
How do you find out about new trends / brands?
I work in fashion so PR reps send me hundreds of pitches a day with their clients/brands. The pitches typically include images so as I go through, if I see something that catches my eye I’ll do additional research and keep a running list of all the brands I like for future reference. Style.com is a great place to access trends.
What are some of your favorite trends / brands?
I don’t really follow trends to be honest. I’m more of a classic dresser- I’ll go for those timeless staples that you can wear over and over again in all sorts of ways. I absolutely love Agnona, Celine, Mulberry, Maiyet, and The Row. See the pattern? All simple, clean designers are my go-to. That’s why I love La Garconne. They make the best fitting t-shirts and everything is just simple and easy just the way I like it. If I’m not comfortable in something, forget it.
How do you decide which styles/trends to splurge on?
Anything that’s flattering, I’ll buy. I definitely don’t splurge on any trends. See peplum? And wedge sneakers? And even earlier than that if you think back to the UGG era, and Juicy Couture velour jump suits- Trends last such a short period of time that I really don’t recommend ever really splurging on any big trend. Of course, if it’s a trend you really believe in and can see yourself loving for awhile even when the rest of the world has moved onto something else, I’d say for sure- go for it!
Do you have any online shopping habits?
My problem is I won’t shop for a while and then boom I’ll go crazy. My worst habit is I’ll pinpoint something in my wardrobe that I really need more of, most recently I realized I didn’t really have many stylish pants and had been living in jeans for too long so I decided to purchase a few. That turned into a major production and I wound up buying more than I should have from Saks, Barneys, Bergdorfs, Shopbop and Vince.
What tips do you have for our readers?
Wear what you feel good in. I know it sounds cliché but what you have on will only look as good as how you feel in it.
What is one item in your home you couldn’t live without?
Oooo that’s a tough one. Are we talking fashion-wise? If that’s the case I can’t live without my Tibi dresses. They’re so easy, comfortable and they look so great!
What inspires you?
Effortless people. If I see someone with a mask of makeup on, their hair perfectly done with an outfit to the 9s, it really doesn’t make my head turn quite like that person with their hair perfectly undone and an air of carefree sensibility that just makes them so much more intriguing. I’m forever inspired by those people because you know they look just the same when they’re in bed without their makeup on in their pajamas.
For more on Valeria check out her personal blog here.