TheFindGreen Kicks off Eco-Conscious ‘‘Color for a Cause’’ Campaign
‘‘Green’’ Shopping Searches on TheFindGreen Will Benefit Global Green USA; Josie Maran Cosmetics Joins November Campaign as Lead Supporter
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--TheFindGreen, the leading shopping search engine specifically devoted to finding eco-conscious and green products, today announced that it has launched a campaign to benefit a leading environmental charity. For the next four weeks, eco-friendly consumer searches on the TheFindGreen that include the word “green” will generate $1 per search for Global Green USA and support the organization’s newly launched membership campaign.
Josie Maran Cosmetics, a Global Green supporter and innovative cosmetics company dedicated to developing environmentally responsible beauty alternatives, has also endorsed the charitable campaign. Model, actress, and Josie Maran Cosmetics founder, Josie Maran, has penned an open letter to TheFindGreen consumers highlighting the importance of making ecologically sound shopping decisions in today’s world.
TheFindGreen, launched by TheFind, Inc. in September 2007, is a shopping search engine that offers consumers quick and easy access to green-friendly fashion, home, and lifestyle items, each of which has been created through practices and materials that promote the conservation and preservation of the earth’s natural resources.
“Global Green has been a tremendous educator about the current crises that face the environment, and we are honored to benefit such a well-respected charitable organization,” said Siva Kumar, CEO of TheFind, Inc. “Simple choices and changes in our daily living and purchasing habits can have a marked, positive impact on the environment, and via ‘Color for a Cause’ can simultaneously benefit a strong, green charity. Through TheFindGreen, we’re making it easier than ever to change the way we live simply by choosing responsible products, and we’re thrilled to support Global Green, which clearly encompasses like-minded ideals.”
TheFindGreen is encouraging consumers to support Global Green USA by choosing products across the lifestyle category – such as beauty, household products, fashion and sustainable furniture - that preserve and protect the environment.
Global Green supporter Josie Maran recently launched her own cosmetics line, Josie Maran Cosmetics - now available on TheFindGreen. Each product in her line has been developed using ecologically conscious materials and processes, representing precisely the type of innovative, green-friendly, health & beauty alternative that TheFindGreen shoppers are seeking.
"I'm thrilled to be involved in TheFindGreen's Color for a Cause Campaign to benefit Global Green USA. Anything to raise awareness about the importance of the ‘green’ movement is effort well spent," said Maran.
TheFindGreen’s “Color for a Cause” Initiative will run through December 7th, 2008. Consumers simply need to visit www.TheFindGreen.com and search for anything using the word “green” – some sample searches that will result in the donation include:
* Green jackets
* Green lotion
* Green tea
* Green jewelry
* Green soap
For more information, please visit TheFindGreen’s Color For a Cause page at: www.thefindgreen.com/colorforacause.
About TheFind, Inc.
TheFind, Inc. offers the leading shopping search engine that delivers comprehensive, authentic and visually compelling results for products, specializing in the lifestyle goods category. From the most popular e-commerce sites to the most unique, hard-to-find brands, TheFind uniquely crawls the entire Web to find more than 190 million products from over 500,000 stores. By using its patent-pending “product ranking” technology, TheFind displays the best-selling products, styles, brands and stores for any shopping search right on the first page of results – saving consumers time and money. TheFind Inc. family includes leading fashion shopping website Glimpse which specifically caters to fashion-savvy shoppers searching for the latest trends and hottest apparel products, and TheFindGreen which finds organic brands, green stores and environmentally-friendly products all in one place. TheFind Inc. promotes shopping that gives back to the community through its Color For A Cause campaigns, which have included charitable beneficiaries such as The Susan G. Komen Foundation, Doctors Without Borders and Global Green USA.
TheFind Inc., headquartered in Mountain View, Calif., is backed by leading investors Bain Capital Ventures, Redpoint Ventures and Lightspeed Venture Partners.
About Global Green USA
Global Green USA is the American affiliate of Green Cross International, founded by President Gorbachev, to foster a global value shift toward a sustainable and secure future. For more than a decade, Global Green USA has been a national leader in advocating for smart solutions to global warming including green building for affordable housing, schools and communities. To learn more visit www.globalgreen.org.
About Josie Maran Cosmetics
For more information about Josie Maran Cosmetics, please visit www.JosieMaranCosmetics.com.
Contacts
Arora PR for TheFind Inc.
Shaila Arora, 310-749-5006
Shaila@arorapr.com

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