tadashi dress
ELLE.COM LAUNCHES
CUSTOMIZED ONLINE SHOPPING SEARCH
POWERED BY THEFIND.COM
ELLE.com
Editors Handpick Retailers and Brands;
Shopping
Destination Built Exclusively for ELLE by TheFind Inc.
MOUNTAIN
VIEW, Calif.
TheFind.com’s uniquely powerful search tools
enable ELLE.com users to quickly and efficiently find products across clothing,
accessories and beauty categories. ELLE.com editors will serve as curators of the shopping site, selecting the retailers,
brands and designers that reflect the current trends and taste of the magazine
and its readers, thereby creating a customized, branded shopping experience
unique to ELLE.
“ELLE
has always been the ultimate shopping resource for smart, stylish women. Our
readers want immediate access to the fashion and beauty products we feature in
the magazine and online so they can reinterpret the trends and styles that we
show in their own personal way,” said Roberta Myers, Editor-in- Chief of ELLE.
“By partnering with
TheFind, we’ve created a resourceful shopping destination for our users,” said Keith
Pollock, Executive Editor, ELLE.com. “This shopping tool perfectly complements
the editorial content of the magazine, which will serve as the inspiration for
our designer additions each month, and will continually shape the cache of
products and retailers available via our partnership with TheFind.”
“We’ve tailored our overall capability to
specifically reflect the ELLE fashion
sensibility and visual appeal on their new shopping website,” said Siva Kumar,
CEO of TheFind Inc. “We are able to leverage our comprehensive roster of
brands, retailers and features by working with partners like ELLE who have a unique voice and
style. By allowing editors to link
consumers directly to the products that match the ELLE experience, we are taking the work out of the search. The result is an incredibly simple, interactive
experience for the consumer.”
ELLE.com currently offers more than 200
selected retailers and brands, including iconic fashion labels such as Giorgio
Armani, Gucci and Ralph Lauren, coveted brands such as Christian Louboutin and
Manolo Blahnik, hip boutiques including Ron Herman, Satine Boutique, Scoop NYC
and Tracey Ross, celebrity favorites like Tory Burch and Marni, and beauty must-haves such as Bliss, Stila
and Philosophy. Features previously offered only to TheFind.com users will also
be available on ELLE.com, including a style book called MyFinds, which saves
recent searches and creates a personal shopping lookbook for the consumer.
The jointly powered
site launches today, and is accessible at www.ELLE.com.TheFind
and Hachette have also collaborated on customized shopping sites for Woman’s Day, Metropolitan Home, Home and
ELLE Decor magazines, which are
accessible through www.womansday.com
and www.pointclickhome.com.
About ELLE.com
ELLE.com is ELLE's service-oriented sibling exists
as both complement and counterpart to the magazine, focusing on fashion,
beauty, and style - with a brain. While maintaining ELLE's uniquely sophisticated tone, ELLE.com presents a
behind-the-scenes, how-to world. The site is the insider's style guide with a
global outlook, providing both convenience and high-end inspiration. Satisfying
the expectations of the ELLE reader
while taking advantage of the Web's immediacy and depth, ELLE.com is the point
at which aspiration and acquisition intersect.
About Hachette Filipacchi
Media U.S.
Hachette
Filipacchi Media U.S. (www.hfmus.com)
enthusiast brands and targeted media products reach nearly 60 million consumers
through magazines, online and mobile content. The company’s editorial hallmarks
are trusted expert content along with independent product testing. Our
prestigious brands fall into five sectors and include: Automotive (Car and
Driver, Road & Track, Jumpstart Automotive Media); Fashion (ELLE,
ELLEgirl); Shelter (ELLE Decor, Home, Metropolitan Home, PointClickHome, and
Special Interest Publications Group); Women & Health (Woman’s Day and
Woman’s Day Special Interest Group) and Enthusiasts (American Photo, Boating,
Cycle World, Flying, Popular Photography, Premiere and Sound & Vision). HFM
U.S. Total Solutions marketing initiative packages these assets across brands
and platforms with customized marketing programs. HFM U.S.
About TheFind, Inc.
TheFind Inc.
(www.TheFind.com)
offers the leading shopping search engine that delivers comprehensive, visually
compelling results for products, specializing in the lifestyle goods category.
From the most popular e-commerce sites to the most unique, hard-to-find brands,
TheFind.com uniquely crawls the Web to find more than 200 million products. By
using its patent-pending “product ranking” technology, TheFind.com displays the
best-selling products, brands and stores for any shopping search right on the
first page of results – saving consumers time and money. TheFind Inc. family
includes leading fashion shopping website Glimpse (www.Glimpse.com),
which specifically caters to fashion-savvy shoppers searching for the latest
trends and hottest apparel products, and TheFindGreen (www.TheFindGreen.com), which finds organic
brands, green stores and environmentally friendly products, all in one place.
TheFind Inc. promotes shopping that gives back to the community through its Color For A Cause campaigns, which have
included charitable beneficiaries such as The Susan G. Komen Foundation,
Doctors Without Borders and Global Green USA. TheFind Inc., headquartered in Mountain View , Calif.
###
Contact:
Jill Simmons
Hachette
Filipacchi Media U.S.
212-767-6062
Shaila
Arora
Arora PR
for TheFind, Inc.
310-749-5006
Sophia
Paliov
Arora PR
for TheFind, Inc.
