By: Brie Cadman
In an attempt to create a more sustainable domicile, some homeowners
use energy-efficient light bulbs, swap out normal showerheads for
low-flow ones, or put on a sweater so they can turn down the
thermostat. However, others are taking sustainability—and their
homes—to the next level. These ten innovative designs move the owner
off the grid, into the trees, and toward a more environmentally-sound
future...
Ah…weddings. It's almost that time of year, and as much as I love parties, most weddings aren't much fun (and the rest are....fabulously, dangerously, notoriously fun). But emotions, bodices, and cocktails aren't the only things overflowing at nuptials; they produce a mini-landfill's worth of waste, from carbon emissions generated by guests and flowers traveling from afar, to tons of garbage.
Portovert is an amazing resource for the bride-to-be, bridesmaid/maid of honor or friend to check out pre-event. It's the web's only green wedding guide and it's got information and resources on everything bridal and groomish from gorgeous recycled invites to eco wedding dresses and sustainable jewelry and flowers. So after you've advised floppy-armed Aunt Sue NOT to wear the spaghetti strap wedding dress to her fourth marriage, consider offering up some eco-advice to make the Big Day a little smaller (environmental-impact-wise).
To find an eco-friendly wedding dress, check out styles from Audrey Hemp, Rene Geneva, and more from TheFindGreen.com
During our Earth Day (for fun, we're calling it Earth Week around here), one of our goals is to share some of our favorite places on the web for information on greener living. Check our a few of our favorites below.
Ode Magazine, the magazine for intelligent optimists, people who are passionate and those committed to taking positive action on the world, will offer several articles to TheFindGreen consumers, including information on the top organic products consumers can buy and how to recycle everything from old computers to Crocs.
Daily Cookie brings you daily morsels about anything and everything related to fashion and beauty, with a green twist.
Mountain View, CA – April
22, 2008 – TheFindGreen.com, the web’s leading shopping search
engine for the discovery of ecologically responsible lifestyle goods, today
announced that in honor of Earth Day 2008, it will kick off a week-long roundup
of the web’s best tips for living green. Over the course of the coming week, TheFindGreen.com will introduce
consumers to some of the challenges being faced by those actively working to
protect the environment, and the ways in which consumers can quickly and easily
make choices that will contribute to the earth’s preservation.
With
new updates every day on its blog (http://blog.thefind.com),
TheFindGreen will offer its users helpful green living tips from leading
bloggers, columnists and environmental charities. Topics and participants
include:
· Global Green USA, an environmental
organization focused on creating a value shift by reconnecting humanity to the
environment, will offer tips on how to live a greener lifestyle, as well as
educate consumers on how to become advocates for the environment by joining
their non-profit organization. (www.GlobalGreen.org)
· Mongabay will highlight ways that consumers
can make choices that preserve the world’s rainforests – offering tips on
choosing responsibly when it comes to building a home, traveling or
entertaining. Mongabay is a leading web destination on the preservation of
rainforests, and seeks to raise interest in and appreciation of wild lands and
wildlife, while examining the impact of emerging trends in climate, technology,
economics, and finance on conservation and development. (www.Mongabay.com)
· Elle.com
has selected the hottest fashion and beauty products and designers this month,
part of Elle Magazine '
· Ecofabulous, a website dedicated to the intersection
of style and sustainability, will be discussing tips, anecdotes and insights
regarding eco-friendly home furnishings and how it relates to quality of the
air we breathe inside our homes. (www.ecofabulous.com)
· DivineCaroline, a place where women come together to express themselves, find answers and
share life through storytelling - will
cover some of the most innovative green homes. While many homes have
water-saving faucets and energy-efficient appliances, these homes are using the
uniquely original materials and practices to promote environmental
responsibility and awareness. DivineCaroline.com
celebrates the sensibilities of women and their
affinity for sharing and connecting. By enabling everyday women to easily
submit – and automatically publish – their stories alongside professional
content, DivineCaroline empowers women to share their wisdom and connect with
others in an online community.
· Ode Magazine, the magazine for
intelligent optimists, people who are passionate and those committed to taking
positive action on the world, will offer several articles to TheFindGreen
consumers, including information on the top organic products consumers can buy
and how to recycle everything from old computers to Crocs. (www.odemagazine.com)
· TheClick, the popular shopping blog on
TheFind.com written by leading fashion and entertainment journalist Merle
Ginsberg, will have exclusive insight on how Hollywood’s A-listers are going
green. Ginsberg will also cover some of the easiest and most fashionable ways
to make this summer’s weddings eco-friendly – from invitations to bridal wear
and beyond. (http://theclick.thefind.com)
· BeautifulMakeupSearch.com and DailyCookie.net will offer inside scoop
on some of the best ecologically-friendly beauty products on the market. Moms’ Buzz will offer tips to moms on
how to choose green products for their family and home, and FeteaFete.com will highlight some
eco-friendly ways to entertain.
“Through
TheFindGreen, we’ve already made shopping green incredibly easy for consumers,”
said Siva Kumar, CEO of The Find Inc. “Now, with this diverse lineup of content
providers with whom we have partnered to celebrate Earth Day, we’re able to
educate consumers on many of the ways that they can make ecologically sound
lifestyle choices. It’s incredible that there are so many unexpected, simple
ways that consumers can live a greener lifestyle. TheFindGreen helps readers
find the green products recommended by these experts quickly and easily.”
More and more everyday, living a ʽgreenʼ lifestyle does not mean you have to sacrifice aesthetics or efficacy. ecofabulous.com, a website dedicated to the intersection of style and sustainability, will be discussing tips, anecdotes and insights regarding eco-friendly home furnishings and how it relates to quality of the air we breathe inside our homes . ecofabulous will discuss the benefits of choosing eco-friendly products, how this relates to your health and the health of the planet as well as guidelines and suggestions for choosing your next beautiful, earth friendly item.
Most
people understand that tropical rainforests are critically important in
regulating rainfall and global climate, while providing habitat for millions of
species and unique indigenous cultures. Yet despite this significance,
rainforests continue to be destroyed at a furious pace -- in 2008 Brazil and
Indonesia are expected to each lose at least 8 million acres of forest cover.
Is
there anything an individual can do to help save the majestic forests of the
Amazon, the Congo, and Southeast Asia? Thankfully, there is. Here is a
look at some small actions that can help tropical forests.
Reduce,
reuse, and recycle
First,
it is important to realize that the usual steps to reduce your ecological
footprint at home indirectly benefit rainforests half a world away by reducing
resource consumption, which in the end is the ultimate driver of most forest
destruction today. Therefore conserving energy and water; recycling;
walking, riding a bike, or using public transportation instead of driving; and
curtailing unnecessary purchases of products are all things that help avoid
contributing to global deforestation.
In
some cases your impact on rainforests may be more direct -- many wood and paper
products are derived from rainforest trees. While it's notoriously
difficult to determine the origin of such products, make it a policy to learn
as much as your can about the products you buy by doing research online. At
present, it's safest to avoid tropical hardwoods (like mahogany) unless they have
been certified as having been produced in an environmentally responsible way
(though even certification isn't fool-proof). Better yet, work to
minimize your use of paper and wood in the first place through recycling and
re-use (i.e. double-sided printing). Look for products made from recycled
materials (some wood "composites" incorporate recycled plastics) or
buy used.
While
this will come as a no-brainer to the eco-conscious, don't buy products made
from rainforest animal skins or parts. Don't purchase exotic pets that
have been collected from the wild. You can ask pet stores whether animals are
"wild-caught" or "captive bred." With "captive
bred", you can have the peace of mind that your pet has not been torn from
its natural habitat.
Supporting
rainforest conservation efforts
As a
consumer you can take a pro-active approach to supporting rainforests by
purchasing products linked to conservation efforts. For example, studies
have show that shade-grown coffee and cacao support higher levels of biodiversity
than conventionally grown monocultures. Accordingly, a number of
companies and organizations offer rainforest-friendly coffee and chocolate, but
offerings will likely be significantly expanded in coming years. For now,
the Rainforest Alliance web site (rainforest-alliance.org) is an excellent starting point for
learning more about certified products.
Travel
Travel
is another way to ensure that rainforests are protected as intact ecosystems.
Look for eco-friendly and socially responsible operators that follow guidelines
for ecotourism and are run by, or at least employ, local people. Rainforest
Expeditions in Peru is a great example, but check out Whole Travel (wholetravel.com) for other
ideas.
If
international travel is too expensive or the idea of increasing your carbon
footprint is too much to bear, try a visit to a local zoo, especially if it is
involved in conservation efforts. As an alternative, look around your
neighborhood for local rainforest residents. Many song birds spend at
least part of the year in the tropics -- figuring out which ones are the
migrants can be a great learning experience for kids and can demonstrate how
the health of rainforests directly impacts your local community. As
forests fall, migratory birds lose their nesting grounds and fewer return to
temperate areas.
Donate
and get educated
Donate
time and money to organizations working to ensure that rainforests are around
for future generations. Look for groups that have a local impact and
don't have a lot of overhead. The Amazon Conservation Team (amazonteam.org), which works
with tribes in the Amazon to protect culture and forest, is a great example.
Learn more about rainforests -- why they are important and what's happening to them. Spread the word to your friends and colleagues.
Article
: By Rhett Butler/Mongabay
Photos:
Rhett Butler/Mongabay
It's about living green - from philosophy to practice. It's also about supporting
organizations that are working to conserve the earth's natural resources. One
such organization is Global Green USA, which has also been a recipient of
TheFind's Color For a Cause campaign in 2007.
Global Green USA is an environmental organization focused on creating a value shift by reconnecting humanity to the environment. Global Green addresses three of the greatest challenges facing humanity today: stemming climate change through the greening of buildings and cities, eliminating weapons of mass destruction, and providing clean, safe drinking water for the 2.4 billion people who lack access to clean water.
Global Green encourages you to act now to reduce your carbon footprint, and offers these tips to live green & drive green. In addition, you can help Global Green continue it’s green rebuilding efforts in New Orleans – Global Green has completed one single family home as part of the Holy Cross Project but has 4 more, plus an apartment building, to go. You can help make a home a reality for those who need it most, the displaced families of New Orleans.
Make sure and check out the Global Green website for more information on their efforts and how you can help at www.GlobalGreen.org.
“Green” used to be a word reserved just for Earth Day – but now
you hear it every day. Elle Magazine just dedicated their entire May issue to
green clothing lines, non-leather shoe lines, and beauty products that help
save our depleted environment. Vanity Fair has done all-green issues, too.
Let’s face it – what’s the good of dressing chic and looking fabulous if the
environment is being wreaked havoc on? Fashion and shopping take on a whole new
meaning – as does narcissism – when the air and water and climate are in such
global peril. No one can afford not to be green. Strike out this earth day.
Paint your toes green, wear recycled clothes, and conjure Al Gore.
And in our celebrity driven culture, it’s reassuring to know that
celebs are very increasingly involved and some - like Leo DiCaprio, George
Clooney, Adrian Grenier, and Cameron Diaz – have been supporting green projects
for many years. In fact, get ready for many more environmental documentaries
along the lines of “The Eleventh Hour” and “And Inconvenient Truth” –
Disney this week created an environmental wing to product only environmental
docs.
At the Sundance Film Festival, TheFind and
TheFindGreen had a chance to speak with some celebrities about the personal
efforts they are making to make the earth a better place:
ADRIAN GRENIER
The “Entourage” star is so passionate about the environment, he recently teamed
up with Leo DiCaprio to support ForestEthics, an organization devoted to saying
endangered woodlands by curtailing the mailing of junk mail. “Can you imagine
how many trees would be saved if there was less junk mail?” he told us at
Sundance, where he and his band The Honey Brothers played a set. “And I have
this advice for all the fashion people,” he added. “Wearing vintage clothes is
inherently green – so keep doing it!” He also attended The Evidence of
Evolution Fashion Show at Smashbox in LA in October, to support their recycled
fabric line of tops, skirts, pants and jackets, available at Barneys.
MISCHA BARTON
“I did a campaign with Orlando Bloom and Kevin Bacon,” Mischa told us in
Sundance, donning a recycled cotton beanie hat by Zola Hats, “for Climatestar.org, which was
about the fact that there are six million kids in the U.S. with asthma, which
is constantly made worse by global warming. It helps just to use less energy in
your house – keep your lights turned off in rooms you aren’t using.”
SARAH JESSICA PARKER
The “Smart People” and “Sex and the City” star confided that she now drives a
Toyota Prius.
PARIS HILTON
One way I recycle,” Paris told us at Sundance
this year, “is that I give outfits away all the time to fans and friends.
If any of my friends writes to me or tells me they liked a certain look, I
immediately give it to them or mail it to them. That way, it keeps vintage
clothes in circulation.”
And TheFind.com spoke to a
number of other stars about their environmental efforts:
KATE HUDSON
“I never though I would lend my name to a fashion or beauty product, even
though I’ve been asked several times over the years,” Kate Hudson told us
recently. But when she was invited to partner her up with her L.A. based
hairstylist, David Babaii (who has been tending to the locks of the stars for
years), she finally said yes – because it’s called WILDAID, and ten percent of
the haircare product line, which will be distributed this summer for starts,
will go to the global wildlife conservation organization Wildaid. They work
with governments and communities to try and reverse the wildlife devastation
across the planet. Their mission is to end the illegal wildlife trade within
our lifetime and strive for a world in which local communities can improve
their lives without destroying their environment. “I would never put my name
on something I didn’t use myself,” says Hudson, who will also appear in the ad
campaign.. “These products smell amazing and make your hair really healthy and
fresh without depleting the environment, without animal testing – and they
really are the best things I’ve ever used. Smell my hair! I’ve got our new
hairspray on.” Sure enough, it smelled fruity and delicious, and looked pretty
great, too.
CHRISTINA RICCI
“I’m using as many green and earth friendly products for beauty purposes and
around my house as I can,” the “Speed Racer” actress told us. “And I’ve always
loved vintage clothes, which is very convenient!”
NATALIE PORTMAN
The actress recently created a non-leather shoe line because she refuses to
wear anything that has come from animals. In conjunction wit Te Casan, a
percentage of the line goes to charity.
GWYNETH PALTROW
Not only is she a practicing vegan, Gwyneth is a fan of
the French bath line Patyka,- the organic luxury bath line features face and
body skin care as well as perfumes that do not use silicone, petroleum, PEG,
parabens, phenoxyethanol or any synthetic matierials that are harmful to your
skin or the environment. GP is such an environmental activist is so many ways
that she and her mother Blythe Danner were honored by the Environmental Media
Association recently – as was Edward Norton.
GREAT EARTH DAY SHOPPING TIPS:
If you feel like shopping this Wednesday, do the earth a BIG favor, and do it
on TheFindGreen.com.
Even things like nail polish and hair products that are environmentally safe
can make a big difference. Here’s some suggestions that can be found on TheFindGreen.com:
TYPE IN “NAIL POLISH” –
And Edible Nature has polishes by Honeybee Gardens for $5.67. Herbaltrader.com features
Suncoat Water Based Nail Polish (in Magic Purple) for $7.05. And Greenfeet.com has Corn and Soy
based Nail Polish remover for $5.95 – how cool is that? It probably smells a
ton better than the usual polish remover.
TYPE IN ‘HAIR PRODUCTS” –
Herbtrader.com sells Jason
Natural Cosmetics Hair Styling Products with Aloe Vera for $6.28. The amazing
line of Dr. Hauschka hair products is available on the New London pharmacy.
Evitaminstore sells Mode de Vie products, Me and Minime has Nature’s Baby Hair
Care Products, and Onewithearth.com
sells Chemical Free Products for around $35.
--
Merle Ginsberg is a bestselling author and internationally-renowned fashion, culture and entertainment journalist, who also contributes to TheClick fashion blog.
Green Shopping Search Engine Becomes Featured Sponsor of The Kevin Mazur Celebrity Portrait Studio
Guest Blogger Merle Ginsberg to Report Back Daily from the Festival on TheFind’s Fashion Column, “The Click”
Park City, UT – January 18, 2008 – TheFindGreen.com, the leading green shopping search engine offered by TheFind, Inc. that solely discovers ecologically responsible lifestyle goods, today announced that it will host an “eco-stop” for celebrities, press and entertainment industry VIPs during the 2008 Sundance Film Festival as a featured sponsor of the Kevin Mazur Celebrity Portrait Studio. From January 18th – 24th, guests will be able to surf the website to learn more about finding environmentally-friendly items and products, as well as take home a few fashionably green gifts - courtesy of TheFindGreen. In addition, leading fashion journalist Merle Ginsberg, who pens a weekly blog for TheFind entitled “The Click”, will blog daily from the festival, reporting on the fashion must-haves as worn by celebrity Sundancers.
At TheFindGreen’s eco-stop, guests will learn about green online shopping options, so they can choose responsibly when looking for the latest in fashion, beauty, home goods and more. “Participating in the studio is the perfect opportunity for us to increase awareness of just how easy it is to find environmentally-friendly shopping options – without sacrificing quantity or quality of choice,” said TheFind’s Vice President of Marketing, Larisa Hall. “Through TheFindGreen, shoppers can now search over 300,000 ecologically responsible products that fit their lifestyle, while supporting companies that believe in protecting the environment.”
Sample items that are easily found via TheFindGreen’s eco-friendly shopping search engine include:
Cashmere Scarves
Organic cotton bedding
Fair Trade Chocolate
Recycled Handbags
Guests of TheFindGreen will receive eco-totes containing luxurious style items including recycled cashmere scarves from the new Burning Torch Green collection and specially created, hand-knit, 100% cotton hats from Los Angeles-based luxury knits brand, Zola Hats.
Prominent fashion and entertainment journalist Merle Ginsberg will blog daily on “The Click”, as she discovers how celebrities are pulling off their winter-chic looks at all the festival hot spots. Readers can check back daily for new blog posts and photos at http://theclick.thefind.com.
For more information on The FindGreen “Eco-Stop,” please contact Shaila Arora at 310.749.5006 or via email at Shaila@arorapr.com.
# # #
About TheFind Inc.
TheFind.com offers the leading shopping search engine that delivers comprehensive, authentic and visually compelling results for products, specializing in the lifestyle goods category. From the most popular e-commerce sites to the most unique, hard-to-find brands, TheFind uniquely crawls the entire Web to find more than 200 million products from over 500,000 stores. By using its patent-pending “product ranking” technology, TheFind displays the best-selling products, styles, brands and stores for any shopping search right on the first page of results – saving consumers time and money. TheFind Inc. family includes leading fashion shopping website Glimpse, which specifically caters to fashion-savvy shoppers searching for the latest trends and hottest apparel products, and TheFindGreen which finds organic brands, green stores and environmentally-friendly products all in one place. TheFind Inc. promotes shopping that gives back to the community through its Color For A Cause campaigns, which have included charitable beneficiaries such as The Susan G. Komen Foundation, Doctors Without Borders and Global Green USA.
TheFind Inc., headquartered in Mountain View, Calif., is backed by leading investors Bain Capital Ventures, Redpoint Ventures and Lightspeed Venture Partners.
Contact:
Shaila Arora
Arora PR for TheFind, Inc.
Ph: 310.749.5006
Em: Shaila@arorapr.com
Presented by Nintendo, the Studio Plays Host to the Festival’s Roster of Film Talent
Additional Support Provided by Featured Sponsor TheFindGreen
Los Angeles, Calif. – January 3, 2007 – For the fifth consecutive year, the acclaimed Kevin Mazur Celebrity Portrait Studio will return to the annual Sundance Film Festival in Park City, Utah, to capture the festival’s finest talent. Images from the Portrait Studio will appear exclusively in PEOPLE and at www.people.com. Taking up residence at 305 Main Street, at the heart of the festival activities, the Studio will be presented by Nintendo and feature the action-packed Wii™ Lounge, where guests will get a sneak peek at the highly anticipated Wii Fit™, an innovative interactive product featuring more than 40 types of training activities. In addition, guests of the studio will discover the world of eco-friendly shopping, courtesy of featured sponsor, green shopping search engine TheFindGreen. The Studio will be open to invited guests from January 18th -24th, 10 am – 6 pm daily.
The Kevin Mazur Celebrity Portrait Studio attracts the brightest stars at Sundance and has emerged as one of the most sought-after destinations of celebrity festival-goers. An internationally renowned photographer, Kevin Mazur has created over three hundred stunning portraits of leading actors, actresses and musicians during his four-year tenure at the annual festival, including such names as Naomi Watts, Laura Linney, Anthony Hopkins, Terence Howard, Greg Kinnear, Adrien Grenier, Matt Dillon, Steve Carrell, Ashley Judd, The Edge, Robert Downey Jr., John Cusack, Sienna Miller, Evan Rachel Wood, Keri Russell, Kyra Sedgwick, Mandy Moore, Samuel L. Jackson, Justin Timberlake and Christina Ricci, to name just a few.
Hollywood’s elite will warm up with the latest games for Wii™ and Nintendo DS™ and have the opportunity to say “Are You Checking Mii Out” when celebrities join the phenomenon of people creating their own Mii™ characters, which are customized, animated caricatures that can be used in games such as Wii Sports™.
In addition, guests of the studio will discover eco-friendly shopping options courtesy of TheFindGreen, a website that has emerged as the web’s premiere green shopping search engine, offering a world of eco-friendly lifestyle products that are created through ecologically responsible processes, or using environmentally conscious materials.
Kevin Mazur is one of the most widely demanded and published entertainment photographers in the world. His images appear consistently in leading international newspapers and magazines, and have been included in numerous books and exhibitions. While always remaining true to his roots as the photographer of choice for the world’s most important live musical performances, Mazur now concentrates on his portrait career, which extends well beyond the music world. His body of work comprises the most famous faces in the world of entertainment.
###
For more Information, please contact:
Shaila Arora Nancy McNamara
Arora PR Nancy McNamara PR
Ph: 310.749.5006 Ph: 310.477.9750
Shaila@arorapr.com NancyMcNamara@aol.com
TheFindGreen’s Larisa Hall was on hand on the morning show at NBC11 in San Jose, to show some of the best eco-friendly toy choices this Holiday Season. Here are the toys that she showcased during the show:
The King Eider Toy Set, Animal Alphabet Puzzle, Balancing Cactus, and Dig-A-Dino.
Larisa also talked about some tips that can help parents make smart eco-friendly choices. Those include 3 simple steps:
1) Always look for the words “organic, recycled or sustainable” on toys, product packaging, and product descriptions.
2) Avoid plastics as much as possible – as little as 3-5% of all plastics end up being recycled. The rest, sadly, end up in landfills or in our oceans. If you do go the plastic route, choose recycled plastic items. For safety, look for PVC-free materials, which ensure there are no toxic chemicals in the plastic products.
3) Look for educational toys that help kids learn about the environment and their place in the world. Many green-friendly toys come with additional books and pamphlets that engage children, and get them thinking about natural habitats and environmental issues.
And of course, TheFindGreen makes it easy to find any green products – from toys to clothes to household cleaners – and you can save and share your lists with friends, to encourage everyone on your list to Go Green this Holiday Season!
Are you looking for more ways to contribute to "green" initiatives? For the next few weeks, consumer searches for eco-friendly products on the TheFindGreen that include the word “green” will generate $1 per search for leading environmental charity, Global Green USA. Josie Maran Cosmetics, a Global Green supporter and innovative cosmetics company dedicated to developing environmentally responsible beauty alternatives, has also endorsed the charitable campaign.
"Green" Search Examples:
green tea candle
green lip moisturizer
green jeans
How much holiday shopping did you complete over the long holiday weekend? It was the biggest shopping weekend of the year! Did you brave the crowds, stay inside and shop online in your cozy pajamas, or did you ignore it all? Whether you shopped or not, here are the hottest product searches that we saw over the big holiday shopping weekend.
Women's Apparel - Metallic Jeans
Kids Item - Footie Pajamas
Hottest Gadget/Toy - Nintendo Wii
Jewelry - Promise Rings, Stackable Rings
Hottest Color - Red: Cell Phones, Coffee Makers, Blenders, Purses
Hottest Cosmetics - Bobbi Brown
Hottest Home Item - Roomba Robotic Vacuum (And Red Items Listed Above!)
Hottest Green Brand - Loomstate
Most Unique Search - Decorated Turkey Cookies
So, there you have it...nine categories of products that people just like you were shopping for this weekend. I hope it gave you some good ideas for some of the people on your list. I'm thinking everything RED this year. What do you think?!?
Happy Searching/Shopping,
Payton
Leading Green Shopping Search Engine Offers Eco-Conscious Gift Givers Options from Green Retailers; Give a Gift to a Child, Give a Gift to the World: A Lower Carbon Footprint
Mountain View, Calif. – November 16, 2007 – With consumers gearing up for the holiday shopping season, TheFindGreen, the leading shopping search engine and web destination for discovering eco-conscious fashion and lifestyle goods, today issued tips on how gift givers can select toys and gifts for children that are environmentally-friendly, safe and non-toxic.
Increased visibility and awareness of environmental concerns is yielding growing consumer support for eco-friendly retailers, especially as it relates to children and children’s products. Consumers are becoming more educated on the high environmental cost of mass produced plastic toys, including the plastic and paper packaging and pollution created by many toy-making plants. In addition, the recent rash of toy recalls due to toxic materials has heightened consumers’ concerns about the safety of children’s toys.
“More than ever, parents are aware of both environmental and safety issues when it comes to purchasing products for their children,” says Larisa Hall, Vice President of Marketing for TheFind Inc. “By purchasing ‘green’ toys, parents can not only decrease the family’s carbon footprint but can encourage green choices that have an impact on the future of their children.”
Hall outlines the following tips for “green” gifting:
Whenever possible, buy toys made from certified organic, recycled, or sustainably-grown fiber, paper and wood products. These are produced with a lesser impact on the environment than many other materials. Your choices help support these growing green industries.
Consider the number of plastic toys that you buy. Whenever possible, choose toys made from wood, metal, or cloth, which keep plastics and batteries out of landfills. Be cautious of products made from pressed wood and particle board, however, to avoid carcinogenic formaldehyde often found in the glues that hold these materials together.
If you purchase toys made from plastics, be sure to check the recycling sign on the packaging to determine the type of plastic. Be aware of products made from #3PRC or V (polyvinyl chloride), as this type of plastic can leak toxic chemicals. Look for “PVC-free” on the labels of soft plastic toys and teethers.
Share your eco-friendly toy wish list with friends and families: TheFindGreen.com offers an innovative “MyFinds” feature, which enables users to save selected green items directly from search results. Users can also easily email items from their “MyFinds” list to friends and family.
Look for toys and games that educate children on environmental matters. Examples include board games that teach children about endangered animals and resource conservation, and use buttons, paper clips or other household items to reduce manufacturing costs and wastes.
When buying art supplies, look for products with an ASTM D-4236 label. This indicates the product has been reviewed by a toxicologist and labeled with cautionary information.
TheFindGreen.com offers shopping search results inclusive only of eco-friendly products developed using ecologically conscious materials and processes, or those offered by retailers who are actively committed to environment preservation and conservation efforts.
For the next four weeks, consumer searches for eco-friendly products on the TheFindGreen that include the word “green” will generate $1 per search for leading environmental charity, Global Green USA.
About TheFind Inc.
TheFind.com offers the leading shopping search engine that delivers comprehensive, authentic and visually compelling results for products, specializing in the lifestyle goods category. From the most popular e-commerce sites to the most unique, hard-to-find brands, TheFind uniquely crawls the entire Web to find more than 200 million products from over 500,000 stores. By using its patent-pending “product ranking” technology, TheFind displays the best-selling products, styles, brands and stores for any shopping search right on the first page of results – saving consumers time and money. TheFind Inc. family includes leading fashion shopping website Glimpse, which specifically caters to fashion-savvy shoppers searching for the latest trends and hottest apparel products, and TheFindGreen which finds organic brands, green stores and environmentally-friendly products all in one place. TheFind Inc. promotes shopping that gives back to the community through its Color For A Cause campaigns, which have included charitable beneficiaries such as The Susan G. Komen Foundation, Doctors Without Borders and Global Green USA.
TheFind Inc., headquartered in Mountain View, Calif., is backed by leading investors Bain Capital Ventures, Redpoint Ventures and Lightspeed Venture Partners.
###
For more information, or for green product samples or photos, please contact:
Shaila Arora
Arora PR for TheFind, Inc.
Ph: 310-749-5006
Email: Shaila@arorapr.com
Just Launched Offerings Let Consumers See Results from Specific Store Groups Such As Boutiques or Well-Known Department Stores, Virtually Shop Famous Shopping Destinations, and More
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--TheFind, Inc., the leading shopping search engine and web destination for discovering lifestyle goods, today announced multiple new features enabling a richer and more targeted shopping experience. The following four new features - launched today – have arrived just in time for the holiday shopping season:
Looking for distinctive gifts, and need to see only products from unique boutiques? Just want to see what’s available at the major department stores? Now, with TheFind.com’s Mini-Malls, you can! The new Mini-Mall feature now lets consumers search and quickly see just the matching products from a select group of stores – you can choose from Boutiques, Department Stores, Mall Stores & National Retailers or The Marketplace, which turns up results from online marketplaces like eBay.
Sample Mini-Mall searches:
* Diamond earrings from boutiques
* Crib bedding from mall stores
* Cashmere sweater from department stores
Want to spend a day shopping in Beverly Hills or New York City – but don’t live nearby? Introducing virtual shopping districts! TheFind.com has created special Mini-Malls that bring fashion hot spots Rodeo Drive and 5th and Madison directly to consumers across the country. Online shoppers simply select the Rodeo Drive tab or the 5th and Madison tab located at the top of the search results, and the products from just the retailers that have storefronts in these exclusive regions will instantly be shown. Consumers can effectively shop these high-profile destinations from the comfort of their own home or office - regardless of where they physically reside.
Sample Rodeo Drive and 5th and Madison searches:
* Cropped Jacket on Rodeo Drive
* Tunic on 5th and Madison
Interested in more product information, or products related to your chosen item? New mouse-over product page display delivers!
TheFind.com has also enhanced its mouse-over page, which appears when you drag your mouse over any product displayed in the results. The mouse-over page now shows all the product specific information at a glance, without the consumer having to click through to another Web site. In addition, mouse-over page also shows shoppers related products, such as a matching purse, shoes, and/or bracelet, which the store also recommends. Finally, merchants have a targeted advertising location at the bottom of the mouse-over to include sale notifications and money-saving coupons, as well as links directly to the retailer’s site.
Making a List, Checking It Twice? MyFinds enhancement adds personalization with simplified shopping list management!
Continuing the quest to deliver the simplest, most comprehensive and personalized shopping experience, TheFind.com will now offer even more search personalization via its newly expanded capabilities of the MyFinds bar. Users will now have their “recent searches,” “recently viewed” items, and “recently saved” items all housed within the MyFinds bar, which serves as a powerful bookmarking tool for busy holiday shoppers. Search now, save items for later. Users can also email items from the items in MyFinds to friends and family, creating a perfect tool for shoppers to share products and lists throughout the holidays.
“Our core belief is that our shopping search engine should give consumers access to the full scope of what is available from all the online stores, but without having to sift through hundreds of search results that don’t fit their needs. We’re continually enhancing this process for shoppers – adding new features, search categories and simple ways for them to share their finds with friends and family,” said Siva Kumar, CEO of TheFind, Inc. “Shopping online is supposed to save time and energy, especially around the holidays, and we’re here to make sure that is always the case when it comes to pinpointing the right products from the right store for each shopper.”
TheFind.com crawls more than 500,000 stores on the Web to find more than 200 million products across all shopping categories. Its unmatched Web search ability includes access to unique and hard-to-find boutiques, brand stores and hip, must-have products. TheFind.com’s objective approach offers shoppers search results which are ranked by natural popularity, instead of offering results influenced by paid placements.
About TheFind Inc.
TheFind.com offers the leading shopping search engine that delivers comprehensive, authentic and visually compelling results for products, specializing in the lifestyle goods category. From the most popular e-commerce sites to the most unique, hard-to-find brands, TheFind uniquely crawls the entire Web to find more than 200 million products from over 500,000 stores. By using its patent-pending “product ranking” technology, TheFind displays the best-selling products, styles, brands and stores for any shopping search right on the first page of results – saving consumers time and money. TheFind Inc. family includes leading fashion shopping website Glimpse, which specifically caters to fashion-savvy shoppers searching for the latest trends and hottest apparel products, and TheFindGreen which finds organic brands, green stores and environmentally-friendly products all in one place. TheFind Inc. promotes shopping that gives back to the community through its Color For A Cause campaigns, which have included charitable beneficiaries such as The Susan G. Komen Foundation, Doctors Without Borders and Global Green USA.
TheFind Inc., headquartered in Mountain View, Calif., is backed by leading investors Bain Capital Ventures, Redpoint Ventures and Lightspeed Venture Partners.
Contacts
Arora PR for TheFind, Inc.
Shaila Arora, 310-749-5006
Shaila@arorapr.com
‘‘Green’’ Shopping Searches on TheFindGreen Will Benefit Global Green USA; Josie Maran Cosmetics Joins November Campaign as Lead Supporter
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--TheFindGreen, the leading shopping search engine specifically devoted to finding eco-conscious and green products, today announced that it has launched a campaign to benefit a leading environmental charity. For the next four weeks, eco-friendly consumer searches on the TheFindGreen that include the word “green” will generate $1 per search for Global Green USA and support the organization’s newly launched membership campaign.
Josie Maran Cosmetics, a Global Green supporter and innovative cosmetics company dedicated to developing environmentally responsible beauty alternatives, has also endorsed the charitable campaign. Model, actress, and Josie Maran Cosmetics founder, Josie Maran, has penned an open letter to TheFindGreen consumers highlighting the importance of making ecologically sound shopping decisions in today’s world.
TheFindGreen, launched by TheFind, Inc. in September 2007, is a shopping search engine that offers consumers quick and easy access to green-friendly fashion, home, and lifestyle items, each of which has been created through practices and materials that promote the conservation and preservation of the earth’s natural resources.
“Global Green has been a tremendous educator about the current crises that face the environment, and we are honored to benefit such a well-respected charitable organization,” said Siva Kumar, CEO of TheFind, Inc. “Simple choices and changes in our daily living and purchasing habits can have a marked, positive impact on the environment, and via ‘Color for a Cause’ can simultaneously benefit a strong, green charity. Through TheFindGreen, we’re making it easier than ever to change the way we live simply by choosing responsible products, and we’re thrilled to support Global Green, which clearly encompasses like-minded ideals.”
TheFindGreen is encouraging consumers to support Global Green USA by choosing products across the lifestyle category – such as beauty, household products, fashion and sustainable furniture - that preserve and protect the environment.
Global Green supporter Josie Maran recently launched her own cosmetics line, Josie Maran Cosmetics - now available on TheFindGreen. Each product in her line has been developed using ecologically conscious materials and processes, representing precisely the type of innovative, green-friendly, health & beauty alternative that TheFindGreen shoppers are seeking.
"I'm thrilled to be involved in TheFindGreen's Color for a Cause Campaign to benefit Global Green USA. Anything to raise awareness about the importance of the ‘green’ movement is effort well spent," said Maran.
TheFindGreen’s “Color for a Cause” Initiative will run through December 7th, 2008. Consumers simply need to visit www.TheFindGreen.com and search for anything using the word “green” – some sample searches that will result in the donation include:
* Green jackets
* Green lotion
* Green tea
* Green jewelry
* Green soap
For more information, please visit TheFindGreen’s Color For a Cause page at: www.thefindgreen.com/colorforacause.
About TheFind, Inc.
TheFind, Inc. offers the leading shopping search engine that delivers comprehensive, authentic and visually compelling results for products, specializing in the lifestyle goods category. From the most popular e-commerce sites to the most unique, hard-to-find brands, TheFind uniquely crawls the entire Web to find more than 190 million products from over 500,000 stores. By using its patent-pending “product ranking” technology, TheFind displays the best-selling products, styles, brands and stores for any shopping search right on the first page of results – saving consumers time and money. TheFind Inc. family includes leading fashion shopping website Glimpse which specifically caters to fashion-savvy shoppers searching for the latest trends and hottest apparel products, and TheFindGreen which finds organic brands, green stores and environmentally-friendly products all in one place. TheFind Inc. promotes shopping that gives back to the community through its Color For A Cause campaigns, which have included charitable beneficiaries such as The Susan G. Komen Foundation, Doctors Without Borders and Global Green USA.
TheFind Inc., headquartered in Mountain View, Calif., is backed by leading investors Bain Capital Ventures, Redpoint Ventures and Lightspeed Venture Partners.
About Global Green USA
Global Green USA is the American affiliate of Green Cross International, founded by President Gorbachev, to foster a global value shift toward a sustainable and secure future. For more than a decade, Global Green USA has been a national leader in advocating for smart solutions to global warming including green building for affordable housing, schools and communities. To learn more visit www.globalgreen.org.
About Josie Maran Cosmetics
For more information about Josie Maran Cosmetics, please visit www.JosieMaranCosmetics.com.
Contacts
Arora PR for TheFind Inc.
Shaila Arora, 310-749-5006
Shaila@arorapr.com
Green Shopping Search Engine Sponsors Premier LA Fashion Week Show; Will Offer Designer Brand On Website By December 2007
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--TheFindGreen, the leading shopping search engine and web destination for discovering eco-conscious fashion and lifestyle goods, today announced that it will sponsor the Evidence of Evolution fashion show to be held this evening as part of Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles. Evidence of Evolution designers Ali Alborzi and Andrew McCarthy will debut their Spring/Summer 2008 Green Collection for men and women, with all fabric and processes in creating the collection adhering to eco-friendly practices. TheFindGreen consumers will be able to access the line through www.TheFindGreen.com by December 2007.
Evidence of Evolution, chosen as the Mercedes-Benz “Designer Presents” show of the week, will tonight launch its latest collection, Evidence of Evolution Green. The line was developed using low-impact dyes and no VOC (Volatile Organic Compounds) water-based paints for silk screening. It adheres to Carbon Free Business practices to offset its carbon footprint and utilizes local artisans for its crafting. TheFindGreen, launched in September 2007 by TheFind Inc., is a shopping search engine entirely devoted to the discovery of green-friendly fashion, home, and lifestyle products, all developed through processes and practices that contribute to the preservation of the earth’s natural resources. Already offering 300,000 products from 1,200 online stores, TheFindGreen caters to the rapidly growing consumer preference to support those companies that are eco-conscious.
“Evidence of Evolution is precisely the type of brand that shoppers are seeking when using TheFindGreen,” said Larisa Hall, Vice President of Marketing for TheFind, Inc. “As an ever-growing number of shoppers are making buying decisions based upon eco-friendly processes and products, TheFindGreen has stepped in to develop a site that finds them all in one place. A hip, highly fashionable, sought-after clothing line that is committed to the environment is a perfect fit for our green product search engine.”
“We are delighted to have TheFindGreen support the debut of our Evidence of Evolution Green collection,” said Ali Alborzi, co-designer of Evidence of Evolution. “It’s wonderful to see more and more lifestyle companies working together to preserve and conserve the environment.”
The Evidence of Evolution private fashion presentation will be held at 7:00 p.m. PST at Smashbox Studios in Culver City, CA. Expected attendees include Christina Aguilera, Adrian Grenier, Vincent Gallo, Josie Maran and others.
To discover eco-friendly products on TheFindGreen, please visit www.TheFindGreen.com. For more information on Evidence of Evolution, please visit www.EvidenceofEvolution.com.
About TheFind, Inc.
TheFind, Inc. offers the leading shopping search engine that delivers comprehensive, authentic and visually compelling results for products across the lifestyle goods category. TheFind.com family includes leading fashion shopping website Glimpse.com, which specifically caters to fashion-savvy shoppers searching for the latest trends and hottest apparel products, and TheFindGreen.com, which finds organic brands, green stores and environmentally-friendly products all in one place. From the most popular e-commerce sites to the most unique, hard-to-find brands, TheFind.com uniquely crawls the entire Web to find more than 190 million products from more than 500,000 stores. By using its patent-pending “product ranking” technology, TheFind.com displays the best-selling products, styles, brands and stores for any shopping search right on the first page of results – saving consumers time and money.
TheFind.com, headquartered in Mountain View, Calif., is backed by leading investors Bain Capital Ventures, Redpoint Ventures and Lightspeed Venture Partners. For more information, visit www.TheFind.com.
PR Contact:
Arora PR for TheFind, Inc.
Shaila Arora, 310-749-5006
Shaila@arorapr.com
Well, maybe nothing - until now! Jessica, Ashley and other trend-setting celebs have discovered Burning Torch, and now so can you.
For every TheFindGreen shopper that spends $250 or more, Burning Torch will offer a stylish, organic canvas tote (with front pocket), stamped with the Burning Torch Green logo. Simply use code BTGGRN07 upon checkout to receive this unique canvas tote!
More about the amazing Burning Torch:
Burning Torch, designed by Karyn Craven, is a leading fashion brand whose unique philosophy and distinctive designs have propelled it into a consistent favorite among a worldwide fashion-forward clientele. The company’s reputation has been built on recycled materials, the most popular of which is the Recycled Cashmere line that is part of every collection and the Love Not War group, re-purposed from vintage military uniforms sourced through a global network. In early 2008, Burning Torch will launch their new Green collection, representing an even more advanced commitment to the environment with organic fabrics in washable styles developed in eco-friendly wet processing.
Leading Shopping Search Engine Develops Specialized Mall of Green Retailers and Brands; Effort Will Kick Off Series of Color For A Cause Campaigns
Mountain View, Calif. – September 25, 2007 – TheFind, Inc. (www.thefind.com), the leading shopping search engine and web destination for discovering lifestyle goods, today launched the Internet’s first dedicated shopping search website for finding products from eco-friendly retailers and brands. The website, which is located at http://www.TheFindGreen.com, is solely inclusive of products that are organic, developed using ecologically conscious processes, or those offered by retailers who are actively committed to preserving the environment.
According to a recent study released by GfK Roper Consulting, the majority of consumers (79%) have indicated that a company’s environmental practices are important in making key decisions regarding the products they purchase. To facilitate and accommodate the increasing consumer support of eco-friendly retailers, TheFind now offers consumers an easy way to support both the preservation and conservation efforts of retailers and manufacturers. Search results from TheFindGreen will include organic brands, green stores and environmentally-friendly products across all categories – including clothing, food and beverage items, household goods and beauty products.
“It is essential that retailers acknowledge consumer concern and consciousness by offering products that support the preservation of the environment,” said Siva Kumar, CEO of TheFind Inc. “With thousands of eco-friendly products already available to consumers, and the untold number of items continually being launched every day in this category, we also felt that it was essential to offer consumers a simple, easy way to find these products instantly. We’re extremely proud to launch this first of its kind search website, and believe that the green product catalog will only continue to grow as more companies add ecologically sound products to their portfolios.”
In November, the company will launch its newest Color For a Cause Program, which allows consumers to search for products of a certain color in support of charitable organizations. It will kick off the series of partnerships with a “green” campaign supporting an environmental charity, and will continue the program in the coming months with leading national charities, offering TheFind shoppers a way to give back through their product searches.
Merchants who wish to be added to TheFind’s ShopGreen search program can find information at http://www.TheFindGreen.com/main/AddMerchant.fhtml
About TheFind, Inc.
TheFind, Inc. offers the leading shopping search engine that delivers comprehensive, authentic and visually compelling results for products across the lifestyle goods category. TheFind.com family also includes leading fashion shopping website Glimpse.com, which specifically caters to fashion-savvy shoppers searching for the latest trends and hottest apparel products. From the most popular e-commerce sites to the most unique, hard-to-find brands, TheFind.com uniquely crawls the entire Web to find more than 190 million products from more than 500,000 stores. By using its patent-pending “product ranking” technology, TheFind.com displays the best-selling products, styles, brands and stores for any shopping search right on the first page of results – saving consumers time and money.
TheFind.com, headquartered in Mountain View, Calif., is backed by the leading investors Bain Capital Ventures, Redpoint Ventures and Lightspeed Venture Partners. For more information, visit
