Leading Green Shopping Search Engine Offers Eco-Conscious Gift Givers Options from Green Retailers; Give a Gift to a Child, Give a Gift to the World: A Lower Carbon Footprint
Mountain View, Calif. – November 16, 2007 – With consumers gearing up for the holiday shopping season, TheFindGreen, the leading shopping search engine and web destination for discovering eco-conscious fashion and lifestyle goods, today issued tips on how gift givers can select toys and gifts for children that are environmentally-friendly, safe and non-toxic.
Increased visibility and awareness of environmental concerns is yielding growing consumer support for eco-friendly retailers, especially as it relates to children and children’s products. Consumers are becoming more educated on the high environmental cost of mass produced plastic toys, including the plastic and paper packaging and pollution created by many toy-making plants. In addition, the recent rash of toy recalls due to toxic materials has heightened consumers’ concerns about the safety of children’s toys.
“More than ever, parents are aware of both environmental and safety issues when it comes to purchasing products for their children,” says Larisa Hall, Vice President of Marketing for TheFind Inc. “By purchasing ‘green’ toys, parents can not only decrease the family’s carbon footprint but can encourage green choices that have an impact on the future of their children.”
Hall outlines the following tips for “green” gifting:
Whenever possible, buy toys made from certified organic, recycled, or sustainably-grown fiber, paper and wood products. These are produced with a lesser impact on the environment than many other materials. Your choices help support these growing green industries.
Consider the number of plastic toys that you buy. Whenever possible, choose toys made from wood, metal, or cloth, which keep plastics and batteries out of landfills. Be cautious of products made from pressed wood and particle board, however, to avoid carcinogenic formaldehyde often found in the glues that hold these materials together.
If you purchase toys made from plastics, be sure to check the recycling sign on the packaging to determine the type of plastic. Be aware of products made from #3PRC or V (polyvinyl chloride), as this type of plastic can leak toxic chemicals. Look for “PVC-free” on the labels of soft plastic toys and teethers.
Share your eco-friendly toy wish list with friends and families: TheFindGreen.com offers an innovative “MyFinds” feature, which enables users to save selected green items directly from search results. Users can also easily email items from their “MyFinds” list to friends and family.
Look for toys and games that educate children on environmental matters. Examples include board games that teach children about endangered animals and resource conservation, and use buttons, paper clips or other household items to reduce manufacturing costs and wastes.
When buying art supplies, look for products with an ASTM D-4236 label. This indicates the product has been reviewed by a toxicologist and labeled with cautionary information.
TheFindGreen.com offers shopping search results inclusive only of eco-friendly products developed using ecologically conscious materials and processes, or those offered by retailers who are actively committed to environment preservation and conservation efforts.
For the next four weeks, consumer searches for eco-friendly products on the TheFindGreen that include the word “green” will generate $1 per search for leading environmental charity, Global Green USA.
About TheFind Inc.
TheFind.com offers the leading shopping search engine that delivers comprehensive, authentic and visually compelling results for products, specializing in the lifestyle goods category. From the most popular e-commerce sites to the most unique, hard-to-find brands, TheFind uniquely crawls the entire Web to find more than 200 million products from over 500,000 stores. By using its patent-pending “product ranking” technology, TheFind displays the best-selling products, styles, brands and stores for any shopping search right on the first page of results – saving consumers time and money. TheFind Inc. family includes leading fashion shopping website Glimpse, which specifically caters to fashion-savvy shoppers searching for the latest trends and hottest apparel products, and TheFindGreen which finds organic brands, green stores and environmentally-friendly products all in one place. TheFind Inc. promotes shopping that gives back to the community through its Color For A Cause campaigns, which have included charitable beneficiaries such as The Susan G. Komen Foundation, Doctors Without Borders and Global Green USA.
TheFind Inc., headquartered in Mountain View, Calif., is backed by leading investors Bain Capital Ventures, Redpoint Ventures and Lightspeed Venture Partners.
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For more information, or for green product samples or photos, please contact:
Shaila Arora
Arora PR for TheFind, Inc.
Ph: 310-749-5006
Email: Shaila@arorapr.com