Super Bowl Revisited
I watched the Super Bowl in it's entirety this year. Typically, I only watch the ads, but I actually watched most of the game. I think I fell asleep before half time, there was so little activity. I was starting to wonder if the score would ever move again. Thankfully, the action started back up during the second half. I don't recall if it was during third quarter or not, but I know that the fourth quarter was very exciting! I have to say, I was pretty happy to see the underdogs pull up and win it. That was really cool.
The real reason that I watch Super Bowl is for the ads, but this year was pretty disappointing. There were only about a handful of ads that were at all memorable and that also deserved to be aired during Super Bowl. I don't know what happened, but it seemed like the ad writers went on strike along with the TV writers this year. Tragic!
For first quarter, the only ad that I really liked was the Bud Light flame thrower. Remember the guy that was allergic to the cat and started sneezing fire all over the apartment? That was pretty entertaining and Super Bowl worthy IMO.
During second quarter, I really enjoyed the Budweiser commercial featuring Hank who didn't get to work with the hitch team, so he trains with the dalmation and gets in shape to join the team. So cute! The Tide to Go commercial with the talking stain was entertaining. I figured out what they were advertising early into the commercial, so that was cool. I also enjoyed the Bud Light commercial with all the guys with accents trying to pick up women in the bar. It was funny, but it wasn't a new concept for Bud Light.
I found the Planters nuts commercial to be disturbingly funny. And I was sorely disappointed by JT's Pepsi commercial. That ad received a lot of hype beforehand and I don't think it delivered at all. So he did his own stunts, wow. I guess that was the big claim to fame for that ad!
For third quarter, I'd say that Vitamin Water with Shaq on a racehorse took the cake, along with the new ETrade baby - he was pretty cute. The Coca Cola ad with the Thanksgiving Day Parade inflatables was funny, but I thought the ending was a real let down. They could've payed that off in so many ways, but they just gave the Coke to Charlie Brown. What?!? I think I would've had a battle between the two inflatables end in one of them being impaled by a pole on a building or something exciting like that.
And finally, fourth quarter I thought the Toyota Sequoia ad with the big wheel races was lot of fun! And Amp Energy's dancing car jumper was disturbingly funny (almost as disturbing as the Planter's commercial). The Gatorade G2 commercial that had the really cute dog drinking out of the bowl left me asking WTH?!? Cute dog, but the commercial did nothing for me.
As far as the ads go, Bud Light wins the Super Bowl. Here's my favorite ad this year:
So, that's it. No gut wrenchingly funny ads this year. I hope that the ad superstars come back to play ball next year and make those multi-million dollar ad spots really pay off. It is the advertising Super Bowl, after all.
Happy Watching/Searching/Shopping,
Payton

























