THE FUTURE OF MOBILE CONTENT IS NOW

 

Simple Application Will Change the Way On-The-Go Moms Use Their Cell Phones

 

Phoenix, Ariz. – April 14, 2008 – GoWare™ Inc and MomCentral announce the nationwide launch of SimplyMobile Mom™., a PC-based software solution that enables busy moms to get timely access to the information they need when they are away from their PC’s and on-the-go.

For most moms, “being mobile” means being away from the home; working, picking up kids, running errands and socializing with other moms. GoWare™ recognizes that it also means being disconnected from the primary tool moms have to gather, research, and interact with content — their personal computer. Until now, there has been no simple and effective way for moms to get information on their cell phones that they already routinely access on their computer in order to support their daily activities while “being mobile.” Through SimplyMobile Mom™, moms can now easily and quickly add personalized content to their phones when they are out of the house, including grocery lists, to-do lists, recipes, news, and pictures. Moms can also easily find and purchase popular lifestyle goods, read product reviews, obtain directions and access email via their phones when they are on the go.

 

GoWare™ has created a solution that is downloaded and integrated with the desktop computer. Once installed on a PC, the on-the-go  can add content from any web site or even her own PC to her cell phone using the familiar  “right-click” or “copy” commands in Microsoft™ Windows software. There is no complicated software to download or install onto the phone itself and SimplyMobile Mom™ will work with any phone and any carrier. Leveraging moms’ familiarity with text messaging (SMS), content is added to the phone either directly through SMS or via a link that opens content in the phone’s internet browser especially formatted for that phone.

 

For moms with more advanced phones and data plans, SimplyMobile Mom™ not only generates richer content, but also provides an interactive Web-based tool. Through an integrated product search function provided by the powerful shopping engine TheFind.com, mom can now find local products, competitive prices and current inventory status at retailers in her area while on-the-go. These searches are automatically saved for quick access later. Mom can also view and redeem mobile coupons directly within her mobile Web-based content.

 

GoWare™ has partnered with a number of leading technology companies to “super-charge” SimplyMobile Mom™ including 4INFO (free text messaging), Claria (personalized content), Cellfire (mobile coupons), and TheFind.com (product discovery via local and online retailers).

SimplyMobile Mom™ is completely free of charge, supported by personalized advertisements within the PC-software interface, at the end of text-messages, and within the delivery of content via the mobile Web. It can be downloaded to Windows XP computers by visiting www.simplymobilemom.com and www.momcentral.com.

About GoWare™

GoWare is a software-development company focused on redefining how people access content when they are away from their computer. For more information about GoWare, visit www.goware.com.

 

For media inquiries, please contact Lacy Gambee, Publicist, Orca Communications at (520) 404-4357 or lacy@orcacommunications.com or Adrienne Rinaldi, Publicist, Orca Communications at (602) 539-1502 or adrienne@orcacommunications.com.   

 

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